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Product Launch 123: Launch a New Product or Service in 3 Proven Steps

123 eGuides, #3

by Barry Silverstein ...

Series Book 3 - 123 eGuides
Product Launch 123: Launch a Product or Service in 3 Proven Steps is an authoritative eGuide that helps small businesses with new products and services launch them with minimum risk.The eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a ... Read more

$4.99 CAD or Free with Kobo Plus

Product Launch 123: Launch a Product or Service in 3 Proven Steps is an authoritative eGuide that helps small businesses with new products and services launch them with minimum risk.The eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a
... Read more
Water's Edge

by Barry Silverstein ...

Review posted Nov. 15, 2011 at Bookpleasures.com: Reviewer Ekta Garg says "this immensely enjoyable novel will have readers staying awake at night to find out what happened next. This reviewer highly recommends it for anyone liking a story that contains good, old-fashioned suspense with a modern twist."First in a new environmental thriller series featuring Blackout the dog!Someone is polluting the ... Read more

$4.99 CAD or Free with Kobo Plus

Review posted Nov. 15, 2011 at Bookpleasures.com: Reviewer Ekta Garg says "this immensely enjoyable novel will have readers staying awake at night to find out what happened next. This reviewer highly recommends it for anyone liking a story that contains good, old-fashioned suspense with a modern twist."First in a new environmental thriller series featuring Blackout the dog!Someone is polluting the
... Read more
Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps

123 eGuides, #4

by Barry Silverstein ...

Series Book 4 - 123 eGuides
"Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps" is an authoritative eGuide that helps small businesses understand and implement a sales lead process.The eGuide includes information about differences between Business to Consumer and Business to Business lead generation; audience profiling, segmenting and targeting; developing offers and creative approaches; ... Read more

$4.99 CAD or Free with Kobo Plus

"Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps" is an authoritative eGuide that helps small businesses understand and implement a sales lead process.The eGuide includes information about differences between Business to Consumer and Business to Business lead generation; audience profiling, segmenting and targeting; developing offers and creative approaches;
... Read more
The Doomsday Virus

by Barry Silverstein ...

A techno-thriller classic!This breathtaking novel, set against the backdrop of the software world and the Internet, takes you on a thrill ride from Massachusetts to California. Marty Gladstone and TJ Gatwick are two powerful software entrepreneurs in a race to be first to market with a new operating system. The influential Silicon Valley journalist, Erin Keliher, can make or break either product. ... Read more

$2.99 CAD or Free with Kobo Plus

A techno-thriller classic!This breathtaking novel, set against the backdrop of the software world and the Internet, takes you on a thrill ride from Massachusetts to California. Marty Gladstone and TJ Gatwick are two powerful software entrepreneurs in a race to be first to market with a new operating system. The influential Silicon Valley journalist, Erin Keliher, can make or break either product.
... Read more
Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Third Edition

123 eGuides, #2

by Barry Silverstein ...

Series Book 2 - 123 eGuides
This updated and revised Third Edition of this authoritative eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) ... Read more

$4.99 CAD or Free with Kobo Plus

This updated and revised Third Edition of this authoritative eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2)
... Read more
Best Practices: Managing People

Secrets to Leading for New Managers

by Barry Silverstein ...

Series Book 27 - Collins Best Practices Series
In today's hypercompetitive business climate, managers who help employees achieve their individual potential stand to get—and stay—ahead. Managing People, a comprehensive and essential resource for any manager on the run, shows you how.Learn to:Delegate the right work to the right employeeMotivate people to outperform the competitionEstablish and empower effective teamsManage multiple projects and ... Read more

$11.99 CAD

In today's hypercompetitive business climate, managers who help employees achieve their individual potential stand to get—and stay—ahead. Managing People, a comprehensive and essential resource for any manager on the run, shows you how.Learn to:Delegate the right work to the right employeeMotivate people to outperform the competitionEstablish and empower effective teamsManage multiple projects and
... Read more
On Your Own 123: Launch a 1-Person Business in 3 Proven Steps

123 eGuides, #6

by Barry Silverstein ...

Series Book 6 - 123 eGuides
More people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what's involved in launching a 1-person business. It includes valuable information about starting, growing, and managing a 1-person business, including: the ups and downs of working for yourself, legal considerations, branding your business, sources of capital, establishing a ... Read more

$4.99 CAD or Free with Kobo Plus

More people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what's involved in launching a 1-person business. It includes valuable information about starting, growing, and managing a 1-person business, including: the ups and downs of working for yourself, legal considerations, branding your business, sources of capital, establishing a
... Read more
Boomer Brands: Iconic Brands that Shaped Our Childhood

by Barry Silverstein ...

Saturday morning TV shows… cereals, soft drinks and snack foods…cool cars and rock 'n' roll…Boomers will savor the memories with the new book, "Boomer Brands: Iconic Brands that Shaped Our Childhood."Those Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that's how Boomers first got to know cereal, soft drink, and snack food brands. ... Read more

$6.99 CAD or Free with Kobo Plus

Saturday morning TV shows… cereals, soft drinks and snack foods…cool cars and rock 'n' roll…Boomers will savor the memories with the new book, "Boomer Brands: Iconic Brands that Shaped Our Childhood."Those Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that's how Boomers first got to know cereal, soft drink, and snack food brands.
... Read more
Boomer Brand Winners & Losers

by Barry Silverstein ...

What was the name of the first maple flavor instant oatmeal cereal?What brand is the oldest major soft drink in America?What do the "m's" in M&Ms stand for?Who was the Barbie doll named after?Which toothpaste had Bucky Beaver as a mascot?The answers to these burning questions – and many more – can be found in the book, Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.This ... Read more

$6.99 CAD or Free with Kobo Plus

What was the name of the first maple flavor instant oatmeal cereal?What brand is the oldest major soft drink in America?What do the "m's" in M&Ms stand for?Who was the Barbie doll named after?Which toothpaste had Bucky Beaver as a mascot?The answers to these burning questions – and many more – can be found in the book, Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.This
... Read more
World War Brands: World War II and the Rise of the Modern American Brand

by Barry Silverstein ...

How the Modern American Brand was BornWorld War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.Just as important, the post-war economy led to the rise of the ... Read more

$8.99 CAD or Free with Kobo Plus

How the Modern American Brand was BornWorld War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.Just as important, the post-war economy led to the rise of the
... Read more
Small Biz Trio: Three eGuides for Marketing Success

123 eGuides, #5

by Barry Silverstein ...

Series Book 5 - 123 eGuides
This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced eGuide. The eGuide includes the full text from:- Branding 123: Build a Breakthrough Brand in 3 Proven Steps- Product Launch 123: Launch a New Product or Service in 3 Proven Steps- Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps"Branding 123" offers small ... Read more

$9.99 CAD or Free with Kobo Plus

This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced eGuide. The eGuide includes the full text from:- Branding 123: Build a Breakthrough Brand in 3 Proven Steps- Product Launch 123: Launch a New Product or Service in 3 Proven Steps- Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps"Branding 123" offers small
... Read more
The Evolution of Freud

His Theoretical Development of the Mind-Body Relationship and the Role of Sexuality

by Barry R Silverstein ...

Renowned Freud scholar Barry R. Silverstein presents in a historical context an overview of the development of Freud's theories. What was Freud thinking, when, and why and what were the major influences which shaped his ideas? We follow the inner movement of his theory construction, its meaning and coherence, as well as his conceptual logic and personal directions concerning his evolving views of ... Read more

$34.83 CAD

Renowned Freud scholar Barry R. Silverstein presents in a historical context an overview of the development of Freud's theories. What was Freud thinking, when, and why and what were the major influences which shaped his ideas? We follow the inner movement of his theory construction, its meaning and coherence, as well as his conceptual logic and personal directions concerning his evolving views of
... Read more

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Top Series in Canada

123 eGuides

Collins Best Practices Series

Product Launch 123: Launch a New Product or Service in 3 Proven Steps

Water's Edge

Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps

The Doomsday Virus

Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Third Edition

Best Practices: Managing People

On Your Own 123: Launch a 1-Person Business in 3 Proven Steps

Boomer Brands: Iconic Brands that Shaped Our Childhood

Boomer Brand Winners & Losers

World War Brands: World War II and the Rise of the Modern American Brand

Small Biz Trio: Three eGuides for Marketing Success

The Evolution of Freud

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Top Series in Canada

123 eGuides

Collins Best Practices Series

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