Skip to main content
Search Button
Canada Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


1 result for
Skip side bar filters

  • Corporate Heritage Marketing

    Using the Past as a Strategic Asset

    by Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano ...
    Series series Routledge Studies in Marketing
    Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective.This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It ... Read more

    $83.99 CAD