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Showing 1 - 12 of 12 results for “alvin yang”
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  • The Strategy of Global Branding and Brand Equity

    by Alvin Lee, Jinchao Yang, Richard Mizerski, Claire Lambert ...
    Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to ... Read more

    $148.40 CAD

  • Anti-Asian Racism and the COVID-19 Pandemic in Canada

    Edited by Chandrima Chakraborty, Sibo Chen, Muyang Li, Guida Man, X. Alvin Yang ...
    The outbreak of COVID-19 led to an alarming increase in assaults and discrimination against individuals of Asian descent in many countries, including Canada. A shadow pandemic of racism affected mental health, interracial relationships, and the representation of Asians in a variety of ways. Anti-Asian Racism and the COVID-19 Pandemic in Canada is a comprehensive exploration of the underlying ... Read more

    $30.39 CAD

  • Services – SERVICES 2018

    14th World Congress, Held as Part of the Services Conference Federation, SCF 2018, Seattle, WA, USA, June 25–30, 2018, Proceedings

    Edited by Alvin Yang, Siva Kantamneni, Ying Li, Awel Dico, Xiangang Chen, Rajesh Subramanyan, Liang-Jie Zhang ...
    Series series Springer Nature Proceedings Computer Science
    This book constitutes the refereed proceedings of the 14th World Congress on Services, SERVICES 2018, held as part of the Services Conference Federation, SCF 2018, in Seattle, USA, in June 2018.The 10 full papers and 3 short papers presented were carefully reviewed and selected from 22 submissions. The papers cover topics in the field of software foundations and applications with a focus on novel ... Read more

    $64.09 CAD

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  • Failing in the Field

    What We Can Learn When Field Research Goes Wrong

    by Dean Karlan, Jacob Appel ...
    A revealing look at the common causes of failures in randomized control experiments during field reseach—and how to avoid themAll across the social sciences, from development economics to political science departments, researchers are going into the field to collect data and learn about the world. While much has been gained from the successes of randomized controlled trials, stories of failed ... Read more

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  • Compensation

    Theory, Evidence, and Strategic Implications

    by Barry Gerhart, Sara L. Rynes ...
    Series series Foundations for Organizational Science
    *"The authors artfully synthesize complex scholarly articles from economics, psychology, and sociology. The organization of the book is exceptionally transparent... Compensation should be accessible to a wide range of readers who appreciate a multidisciplinary perspective on organizational issues... I cannot emphasize enough how effectively Gerhart and Rynes discuss compensation thoughout this ... Read more

    $108.79 CAD

  • History Of Marketing Science, The

    by Russell S Winer, Scott A Neslin ...
    Series Book 3 - World Scientific-now Publishers Series In Business
    The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, ... Read more

    $41.79 CAD

  • The Routledge Companion to Strategic Risk Management

    Edited by Torben Andersen ...
    Series series Routledge Companions in Business, Management and Marketing
    Managing risk in and across organizations has always been of vital importance, both for individual firms and for the globalized economy more generally. With the global financial crisis, a dramatic lesson was learnt about what happens when risk is underestimated, misinterpreted, or even overlooked. Many possible solutions have been competing for international recognition, yet, there is little ... Read more

    $97.55 CAD

  • A Career in Statistics

    Beyond the Numbers

    by Gerald J. Hahn, Necip Doganaksoy ...
    A valuable guide to a successful career as a statisticianA Career in Statistics: Beyond the Numbers prepares readers for careers in statistics by emphasizing essential concepts and practices beyond the technical tools provided in standard courses and texts. This insider's guide from internationally recognized applied statisticians helps readers decide whether a career in statistics is right for ... Read more

    $91.99 CAD

  • The Oxford Handbook of Strategy Implementation

    by Michael A. Hitt, Susan E. Jackson, Salvador Carmona, Leonard Bierman, Christina E. Shalley, Mike Wright ...
    Series series Oxford Handbooks
    Many strategies fail not because they are improperly formulated but because they are poorly implemented. The Oxford Handbook of Strategy Implementation examines the crucial role of implementation in how business and managerial strategies produce returns. In this wide-ranging collection of essays, leading scholars address governance, resources, human capital, and accounting-based control systems, ... Read more

    $143.19 CAD

  • Managing Employee Turnover

    Dispelling Myths and Fostering Evidence-Based Retention Strategies

    by David G. Allen ...
    Employee turnover can be expensive, disruptive, and damaging to organizational success. Despite the importance of successfully managing turnover, many retention management efforts are based on misleading or incomplete data, generic best practices that don’t translate, or managerial gut instinct at odds with research evidence. This book culminates volumes of academic research on employee turnover ... Read more

    $8.39 CAD

  • Customer Relationship Marketing: Theoretical And Managerial Perspectives

    by Naresh K Malhotra, James Agarwal ...
    'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages ... Read more

    $50.59 CAD

  • Relationship Marketing in the Digital Age

    by Lena Steinhoff, Robert Palmatier ...
    Series series Routledge Studies in Marketing
    The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified ... Read more

    $90.68 CAD