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Includes eBooks

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No commitment, cancel anytime at kobo.com/account/subscriptions

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No commitment, cancel anytime at kobo.com/account/subscriptions

Includes eBooks

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No commitment, cancel anytime at kobo.com/account/subscriptions
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Brand Thinking

Building Brands You Can Believe In

by Allison J. Steinke, Haseon Park ...

What does it mean to make a brand “believable,” and why should we care?In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore!This book introduces core brand concepts of belief ... Read more

$37.99 CAD

Also available as: Audiobook

What does it mean to make a brand “believable,” and why should we care?In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore!This book introduces core brand concepts of belief
... Read more

Also available as: Audiobook
Audiobook

Audiobook

Brand Thinking

Building Brands You Can Believe In

by Allison J. Steinke, Haseon Park ...

Narrated by Patricia Rodriguez ...

Unabridged

12 hours 17 min

Bloomsbury presents Brand Thinking: Building Brands You Can Believe In, by Allison J. Steinke and Haseon Park. Foreword by Marty Brandt. Read by Patricia Rodriguez.What does it mean to make a brand “believable,” and why should we care?In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and ... Read more

$25.99 CAD

Also available as: eBook

Bloomsbury presents Brand Thinking: Building Brands You Can Believe In, by Allison J. Steinke and Haseon Park. Foreword by Marty Brandt. Read by Patricia Rodriguez.What does it mean to make a brand “believable,” and why should we care?In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and
... Read more

Also available as: eBook

Reinvent

Navigating Business Transformation in a Hyperdigital Era

by Faisal Hoque ...

**#1 WALL STREET JOURNAL BESTSELLERSilver for Best Business Book in the 2023 Globee® Awards for BusinessThe 21st Annual American Business Awards®2023 Best Business Book of The Year | Silver Stevie WinnerThinkers50 2023 Distinguished Achievement Award for Strategy Shortlist14th Annual Awards | American Books Fest | 2023 International Book AwardsIBA Best Business Book in the Category of Business: ... Read more

$11.99 CAD or Free with Kobo Plus

**#1 WALL STREET JOURNAL BESTSELLERSilver for Best Business Book in the 2023 Globee® Awards for BusinessThe 21st Annual American Business Awards®2023 Best Business Book of The Year | Silver Stevie WinnerThinkers50 2023 Distinguished Achievement Award for Strategy Shortlist14th Annual Awards | American Books Fest | 2023 International Book AwardsIBA Best Business Book in the Category of Business:
... Read more
Strategy That Works

How Winning Companies Close the Strategy-to-Execution Gap

by Paul Leinwand, Cesare R. Mainardi ...

How to close the gap between strategy and executionTwo-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world ... Read more

$36.99 CAD or Free with Kobo Plus

Also available as: Audiobook

How to close the gap between strategy and executionTwo-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world
... Read more

Also available as: Audiobook
Purposeful Performance: The Secret Mix of Connecting, Leading, and Succeeding

by Jonathan Stanley ...

From profit to purpose: transform your business for meaningful impact.The business landscape is shifting. At one time, the profit-first model drove strategic decision-making. Now business leaders are struggling with disengaged employees, unclear plans, and lack of purpose. It's time to take a step back, get down to the heart of your organization's mission, and lead with purpose.In Purposeful ... Read more

$13.99 CAD or Free with Kobo Plus

From profit to purpose: transform your business for meaningful impact.The business landscape is shifting. At one time, the profit-first model drove strategic decision-making. Now business leaders are struggling with disengaged employees, unclear plans, and lack of purpose. It's time to take a step back, get down to the heart of your organization's mission, and lead with purpose.In Purposeful
... Read more
Driving Results Through Social Networks

How Top Organizations Leverage Networks for Performance and Growth

by Robert L. Cross, Robert J. Thomas ...

Series Book 265 - Jossey-Bass Leadership Series
Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how ... Read more

$24.99 CAD

Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how
... Read more
Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale

by Ville Maila, Markus Ståhlberg ...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

$51.99 CAD

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful
... Read more
Hiring and Keeping the Best People

by Harvard Business Review ...

Series series Harvard Business Essentials
Harvard Business Essentials are comprehensive, solution-oriented paperbacks for business readers of all levels of experience. In today's ever-changing business environment, hiring an all-star work force and keeping it in place is a challenge for any organization. With an overview on topics such as recruiting the right people, cultivating the right culture, avoiding employee burnout, and ... Read more

$23.99 CAD or Free with Kobo Plus

Harvard Business Essentials are comprehensive, solution-oriented paperbacks for business readers of all levels of experience. In today's ever-changing business environment, hiring an all-star work force and keeping it in place is a challenge for any organization. With an overview on topics such as recruiting the right people, cultivating the right culture, avoiding employee burnout, and
... Read more
10 Steps to Successful Change Management

by George Vukotich ...

Change is inevitable, and how we handle it determines a great deal of our success in life. Fortunately, 10 Steps to Successful Change Management can help you understand change and take proactive steps toward dealing with it. With this handy go-to resource as your guide, you can understand and evaluate change, and apply practical tools that will help you not only cope with the inevitable, but ... Read more

$20.99 CAD or Free with Kobo Plus

Change is inevitable, and how we handle it determines a great deal of our success in life. Fortunately, 10 Steps to Successful Change Management can help you understand change and take proactive steps toward dealing with it. With this handy go-to resource as your guide, you can understand and evaluate change, and apply practical tools that will help you not only cope with the inevitable, but
... Read more
Smarter Collaboration

A New Approach to Breaking Down Barriers and Transforming Work

by Heidi K. Gardner, Ivan A. Matviak ...

We need a new approach for solving tough problems in a complex world—we need to collaborate smarter.Market volatility. Sustainability demands. Hybrid working. Opportunities and hazards of fast-changing technology and regulations. Companies and nonprofits face more daunting challenges than ever. How can we collaborate in our organizations—and with outside partners—to solve problems, innovate, and ... Read more

$33.99 CAD or Free with Kobo Plus

Also available as: Audiobook

We need a new approach for solving tough problems in a complex world—we need to collaborate smarter.Market volatility. Sustainability demands. Hybrid working. Opportunities and hazards of fast-changing technology and regulations. Companies and nonprofits face more daunting challenges than ever. How can we collaborate in our organizations—and with outside partners—to solve problems, innovate, and
... Read more

Also available as: Audiobook
Managing Virtual Teams

by Kimball Fisher ...

$23.99 CAD
Lean Manufacturing Process

by V.T. ...

Are you managing a team in manufacturing line? You feel that the company has huge potential to move on, and there's a missing piece that's preventing it? It can be Lean Manufacturing.Develop by Toyota and implemented all around the world, lean manufacturing is one of the best way to reduce waste. Learn how to work towards this direction and you'll see your profits sore!This ebook compiles tons of ... Read more

$5.63 CAD

Are you managing a team in manufacturing line? You feel that the company has huge potential to move on, and there's a missing piece that's preventing it? It can be Lean Manufacturing.Develop by Toyota and implemented all around the world, lean manufacturing is one of the best way to reduce waste. Learn how to work towards this direction and you'll see your profits sore!This ebook compiles tons of
... Read more

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Brand Thinking

Brand Thinking

People who read these also enjoyed

Reinvent

Strategy That Works

Purposeful Performance: The Secret Mix of Connecting, Leading, and Succeeding

Driving Results Through Social Networks

Shopper Marketing

Hiring and Keeping the Best People

10 Steps to Successful Change Management

Smarter Collaboration

Managing Virtual Teams

Lean Manufacturing Process

eReaders

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Shopping Cart

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Your Shopping Cart is empty

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