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“alistair croll”

Showing 1 - 12 of 12 results for “alistair croll”
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  • Just Evil Enough

    The Subversive Marketing Handbook

    Looking for an advantage in an unfair world?The rules of poker tell you how to play—but not how to win. You win by bluffing, looking for your opponent’s tells, remembering cards, and intimidation. So why is it that in business we spend so much time teaching the rules, and so little finding new ways to win?For the last decade, expert in strategic communications Emily Ross and bestselling business ... Read more

    $19.99 CAD or Free with Kobo Plus

  • Lean Analytics

    Use Data to Build a Better Startup Faster

    Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. ... Read more

    $34.39 CAD

  • Audiobook

    Lean Analytics

    Use Data to Build a Better Startup Faster

    Unabridged

    12 hours 48 min

    Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and ... Read more

    $35.72 CAD or Free with Kobo Plus

  • Audiobook

    Just Evil Enough

    The Subversive Marketing Handbook

    Narrated by Alistair Croll ...

    Unabridged

    13 hours 59 min

    Looking for an advantage in an unfair world?The rules of poker tell you how to play—but not how to win. You win by bluffing, looking for your opponent’s tells, remembering cards, and intimidation. So why is it that in business we spend so much time teaching the rules, and so little finding new ways to win?For the last decade, expert in strategic communications Emily Ross and bestselling business ... Read more

    $31.85 CAD or Free with Kobo Plus

  • Propose, Prepare, Present

    How to become a successful, effective, and popular speaker at industry conferences

    Every year, tens of thousands of companies—from industry giants to aspiring upstarts—apply to speak at conferences. They pump millions of dollars into these events, hoping to find new customers, strengthen their brand, and meet new partners. Sadly, for most of them, things don’t go that way. Submitted topics aren’t chosen; when they are, they come across as tone-deaf sales pitches.What does it ... Read more

    Free

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  • Audiobook

    Product Leadership

    How Top Product Managers Launch Awesome Products and Build Successful Teams

    Unabridged

    7 hours 41 min

    In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't?This ... Read more

    $28.84 CAD or Free with Kobo Plus

  • Audiobook

    Monetizing Innovation

    How Smart Companies Design the Product Around the Price

    Unabridged

    7 hours 28 min

    Surprising rules for successful monetizationIn Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing ... Read more

    $28.84 CAD or Free with Kobo Plus

  • Audiobook

    Competing Against Luck

    The Story of Innovation and Customer Choice

    Unabridged

    7 hours 25 min

    The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more ... Read more

    $28.99 CAD

  • Audiobook

    The Cold Start Problem

    How to Start and Scale Network Effects

    by Andrew Chen ...
    Narrated by Andrew Chen ...

    Unabridged

    10 hours 28 min

    A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded ""cold start problem”—by leveraging network effects to launch and scale toward billions of users.Although software has become easier to build, launching and scaling new products and ... Read more

    $36.99 CAD

  • Data Driven

    Succeeding with data isn’t just a matter of putting Hadoop in your machine room, or hiring some physicists with crazy math skills. It requires you to develop a data culture that involves people throughout the organization. In this O’Reilly report, DJ Patil and Hilary Mason outline the steps you need to take if your company is to be truly data-driven—including the questions you should ask and the ... Read more

    Free

  • Competing Against Luck

    The Story of Innovation and Customer Choice

    The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Read more

    $17.99 CAD

  • Cloudera Impala

    by John Russell ...
    Learn about Cloudera Impala--an open source project that's opening up the Apache Hadoop software stack to a wide audience of database analysts, users, and developers. The Impala massively parallel processing (MPP) engine makes SQL queries of Hadoop data simple enough to be accessible to analysts familiar with SQL and to users of business intelligence tools--and it’s fast enough to be used for ... Read more

    Free