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Top Series in Canada

Showing 1 - 12 of 12 results for “alexander unger”
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  • Computer Games and New Media Cultures

    A Handbook of Digital Games Studies

    Edited by Johannes Fromme, Alexander Unger ...
    Series series Education (R0)
    Digital gaming is today a significant economic phenomenon as well as being an intrinsic part of a convergent media culture in postmodern societies. Its ubiquity, as well as the sheer volume of hours young people spend gaming, should make it ripe for urgent academic enquiry, yet the subject was a research backwater until the turn of the millennium. Even today, as tens of millions of young people ... Read more

    $179.99 CAD

  • The Psychology of Marketing

    Cross-Cultural Perspectives

    by Gerhard Raab, G. Jason Goddard, Alexander Unger ...
    This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the ... Read more

    $77.99 CAD

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  • Summary and Analysis of Thinking, Fast and Slow

    Based on the Book by Daniel Kahneman

    by Worth Books ...
    Series series Smart Summaries
    So much to read, so little time? This brief overview of Thinking, Fast and Slow tells you what you need to know—before or after you read Daniel Kahneman's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary of Thinking, Fast and Slow by Daniel Kahneman includes:Historical contextPart-by-part ... Read more

    $6.99 CAD or Free with Kobo Plus

  • Social Skills

    by Miguel D'Addario ...
    The following book talks about the necessary social skills in order to live in harmony with every human being in our environment; it gives specific models and exercices for every reader to acomplish what ever social skill needed. ... Read more

    $6.99 CAD

  • Organisational Behaviour

    by Rittik Chandra ...
    Organizational behaviour is a field of study that investigates the impact that individuals, groups and structures have on behaviour within an organization for the purpose of applying such knowledge towards improving an organization's effectiveness.It is an interdisciplinary field that includes sociology, psychology, communication, and management; and it complements the academic studies of ... Read more

    $4.99 CAD

  • District Leadership That Works

    Striking the Right Balance

    by Robert J. Marzano, Timothy Waters ...
    Bridge the great divide between distanced administrative duties and daily classroom impact. This book introduces a top-down power mechanism called defined autonomy, a concept that focuses on district-defined, nonnegotiable, common goals and a system of accountability supported by assessment tools. Defined autonomy creates an effective balance of centralized direction and individualized empowerment ... Read more

    $43.99 CAD

  • A Deeper Learning Companion for CLIL

    Putting Pluriliteracies into Practice

    Edited by Do Coyle, Oliver Meyer, Susanne Staschen-Dielmann ...
    If education is to prepare learners for lifelong learning, there needs to be a shift towards deeper learning: a focus on transferable knowledge and problem-solving skills alongside the development of a positive or growth mind-set. Deeper learning is inextricably linked with CLIL (Content and Language Integrated Learning) – a revolutionary teaching approach where students study subjects in a ... Read more

    $31.99 CAD

  • Satisfaction: A Behavioral Perspective on the Consumer

    A Behavioral Perspective on the Consumer

    by Richard L. Oliver ...
    Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from ... Read more

    $458.99 CAD

  • Perspectives on Framing

    Edited by Gideon Keren ...
    Series series The Society for Judgment and Decision Making Series
    Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways—in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or ... Read more

    $100.99 CAD

  • Social Psychology of Consumer Behavior

    Edited by Michaela Wänke ...
    Series series Frontiers of Social Psychology
    The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective.The aim of this volume is two-fold. ... Read more

    $114.99 CAD

  • Service Quality

    New Directions in Theory and Practice

    Edited by Roland T. Rust, Richard L. Oliver ...
    The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing. Designed to advance the practice of delivering superior service, the field′s leading scholars and ... Read more

    $87.99 CAD

  • The Psychology of Thinking about the Future

    Edited by Gabriele Oettingen, PhD, A. Timur Sevincer, PhD, Peter M. Gollwitzer, PhD ...
    Why do people spend so much time thinking about the future, imagining scenarios that may never occur, and making (often unrealistic) predictions? This volume brings together leading researchers from multiple psychological subdisciplines to explore the central role of future-thinking in human behavior across the lifespan. It presents cutting-edge work on the mechanisms involved in visualizing, ... Read more

    $107.99 CAD