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Showing 1 - 12 of 12 results for “alex matveev”
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  • Intercultural Competence in Organizations

    A Guide for Leaders, Educators and Team Players

    by Alex Matveev ...
    Series series Business and Management (R0)
    This book addresses one of the most critical issues facing global business leaders and the multicultural workforce – how to work and relate effectively in the intercultural contexts. The author presents business professionals, practitioners and academics with the Collaborative Intercultural Competence Model. Based on solid theoretical assumptions and real intercultural experiences, this model is ... Read more

    $64.09 CAD

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  • The Checklist Book: Twitter Edition

    by A.J. Lapre,Christopher Gallegos ...
    Have you always wanted to "master" Twitter to boost your business or non-profit but didn't have the know-how to get started? The Checklist Book: Twitter is a condensed, "just give me the good stuff" book designed with you - the busy professional - in mind. This little but powerful book (and checklist) will help you learn the ins and outs of Twitter and guide you to develop strategies to quickly ... Read more

    $3.99 CAD or Free with Kobo Plus

  • The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

    by Robert J. Hamper ...
    THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of ... Read more

    $49.49 CAD

  • Intercultural Readiness

    Four Competences for Working Across Cultures

    by U. Brinkmann, O. van Weerdenburg ...
    Series series Business and Management (R0)
    Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty. ... Read more

    $70.49 CAD

  • Consumer Profiles (RLE Consumer Behaviour)

    An introduction to psychographics

    by Barrie Gunter, Adrian Furnham ...
    Series series Routledge Library Editions: Consumer Behaviour
    Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses ... Read more

    Was $101.68 CAD Now $90.68 CAD

  • Generation Reinvention

    How Boomers Today Are Changing Business, Marketing, Aging and the Future

    by Brent Green ...
    Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are ... Read more

    $11.19 CAD

  • Leadership Development in a Global World

    The Role of Companies and Business Schools

    Edited by J. Canals ...
    Series series Business and Management (R0)
    Global companies are facing a new, pressure to develop leaders with global mindsets. The war for managerial talent has never been so intense. Companies and business schools need not only to fine tune practices and models, but redesign current paradigms and create more effective and sustainable ways to invest in leadership development. ... Read more

    $35.99 CAD

  • Analyzing the Cultural Diversity of Consumers in the Global Marketplace

    Edited by Juan Miguel Alcántara-Pilar, Salvador del Barrio-García, Esmeralda Crespo-Almendros, Lucia Porcu ...
    The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target ... Read more

    $211.99 CAD

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  • On The Origins of Self-Service

    by Franck Cochoy ...
    Series series Routledge Studies in the History of Marketing
    Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive Grocer, an American trade magazine launched in 1922 ... Read more

    $86.56 CAD

  • Doing Business In Ghana

    Challenges and Opportunities

    by John E. Spillan, Domfeh Obed King ...
    Series series Business and Management (R0)
    This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social, technological, and cultural dimensions of the society. It offers insight for entrepreneurs into the region’s markets based on GDP growth, political and governmental systems, relationships with investors, and other factors. Considered a beacon of hope for Africa, Ghana is a country ... Read more

    $140.89 CAD

  • The Yangtze River Delta

    Business Guide to the Shanghai Region

    Edited by Dezan Shira & Associates, Chris Devonshire-Ellis, Samantha L. Jones, Eunice Ku ...
    Series series Business and Management (R0)
    Designed with the foreign investor in mind, this guide presents region and city-specific intelligence available through few other English sources. Its pages overview the region from a business standpoint, examine the economy of the region's provinces and prominent cities in depth, and introduce the basics of establishing a business in the region. With detailed economic indicators and primary ... Read more

    $64.09 CAD

  • Universities, Inclusive Development and Social Innovation

    An International Perspective

    Edited by Claes Brundenius, Bo Göransson, José Manoel Carvalho de Mello ...
    Series series Business and Management (R0)
    This book examines the ways in which universities can play a crucial role in inclusive development, social innovation and social entrepreneurship. It aims to prove the importance of inclusive development and inclusive innovation on economic growth and demonstrate the ways in which universities can be pioneers in this area through initiatives in social responsibility and social innovation. For ... Read more

    $140.89 CAD