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“alessandro arbore”

Showing 1 - 2 of 2 results for “alessandro arbore”
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  • Market Strategies in a Hyper-connected World

    by Alessandro Arbore ...
    There are no good or bad marketing strategies per se without understanding our Competitive Cycles. A good marketing strategy in a War of Position can be a bad strategy for a War of Movement, and vice versa. Starting with the fundamentals of strategic marketing, the book proposes an effective framework for managing marketing strategies in the age of hyper-competition. It reinterprets market ... Read more

    $37.95 CAD or Free with Kobo Plus

  • Market Strategies in a Hyper-connected World

    by Alessandro Arbore ...
    This book provides practitioners with the strategic insight needed to successfully navigate the ever-evolving trajectories of the digital era. Building on the integration of solid frameworks, it introduces a dynamic, iterative approach to market strategy --balancing boldness and innovation with sustainable and defensible actions. In fact, every change brings new opportunities as well as new risks: ... Read more

    $44.99 CAD