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“alan trefler”

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  • Build for Change

    Revolutionizing Customer Engagement through Continuous Digital Innovation

    by Alan Trefler ...
    Customers have radically changed the ways they interact with businesses, and today's organizations need to adaptIs your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of ... Read more

    $19.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Audiobook

    Build for Change

    Revolutionizing Customer Engagement through Continuous Digital Innovation

    by Alan Trefler ...
    Narrated by Don Sobczak ...

    Unabridged

    5 hours 58 min

    Many companies across the globe will suffer over the next few years as there is an emerging generation of customers who hate doing business with them. Trefler calls this real and imminent threat the Customer Apocalypse. He argues that the connected consumer is giving birth to a new generation of customer who are blowing up the very notion of customer relationship management. Theyre not interest in ... Read more

    $26.10 CAD or Free with Kobo Plus

    Also available as: eBook

    Also available as: eBook