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“al reis”

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  • Audiobook

    Positioning

    The Battle For Your Mind

    by Al Reis, Jack Trout ...
    Narrated by Grover Gardner ...

    Unabridged

    4 hours 8 min

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind—one that reflects a company's own strengths and weaknesses as well as those of its competitors. Advertising gurus Ries and Trout explain how to make and position an industry leader so that its name ... Read more

    $21.97 CAD or Free with Kobo Plus