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“adrienne a wallace”

Showing 1 - 6 of 6 results for “adrienne a wallace”
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  • Social Media and Society

    An Introduction to the Mass Media Landscape

    by Regina Luttrell, Adrienne A. Wallace ...
    Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes. ... Read more

    $71.99 CAD

  • Public Relations and the Rise of AI

    Edited by Regina Luttrell, Adrienne A. Wallace ...
    This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to ... Read more

    $85.99 CAD

  • The PR Agency Handbook

    by Regina Luttrell, Luke W. Capizzo, Adrienne A. Wallace ...
    An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry.Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life.The ... Read more

    $47.99 CAD

  • Strategic Social Media as Activism

    Repression, Resistance, Rebellion, Reform

    Edited by Regina Luttrell, Adrienne Wallace ...
    Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism.As social activism and engagement continue to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, justice, and action ... Read more

    $73.99 CAD

  • Astronomy Education Volume 1

    Evidence-based instruction for introductory courses

    by Travis Rector, Erik Brogt, Erin Galyen, Adrienne Gauthier, Edward Prather, Colin Wallace, Douglas Duncan, Kevin Lee, Michelle Nichols, Christine Shupla, Steven Kortenkamp, Matthew Wenger, Wayne Schlingman, Patrick Durrell, Mark SubbaRao, Andrew Puckett, Michelle Wooten, Nicole Vogt, Kim Coble, Caty Pilachowski, Laura Trouille, Thomas Nelson, Julie Feldt, John Keller, Marc Buie, Carie Cardamone, Bethany Cobb Kung, Karen Masters, Kate Meredith, Kelly Borden, Patricia Udomprasert, Alyssa Goodman, Ned Ladd, Stella Offner, Harry Houghton, Erin Johnson, Susan Sunbury, Julia Plummer, Erika Wright, Philip Sadler, Philip Rosenfield, Curtis Wong, Janelle Bailey, Rica French, Bryan Mendez, Angela Speck ...
    Series series
    Astronomy is a popular subject for non-science majors in the United States, often representing a last formal exposure to science. Research has demonstrated the efficacy of active learning, but college astronomy instructors are often unaware of the tools and methods they can use to increase student comprehension and engagement. This is particularly true of two-year college instructors and faculty ... Read more

    $45.99 CAD

  • Research Perspectives on Social Media Influencers and Brand Communication

    by Brandi Watkins, Alisa Agozzino, Lisa Harrison, Alexa Landsberger, Regina Luttrell, Ronda Mariani, Kylie Torres, Courtney A. Barclay, Kelli S. Burns, Terri N. Hernandez0, Amanda R. Martinez1, Adrienne A. Wallace2, Kearston L. Wesner3, Dr, Prof Jenna M. Lo Castro4 ...
    Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public ... Read more

    $45.99 CAD